When Coffee and Kale Compete: Become Great at Making Products People Will Buy Book by Alan Klement

✅ Premium white Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Dimensions - 5.5 x 8.26 inches

✅ Language - ‎English

✅ Pages Amount 258

✅ Summary :

When Coffee and Kale Compete: Become Great at Making Products People Will Buy by Alan Klement is a highly recommended book that provides a practical, step-by-step analysis of how customers truly make purchasing decisions, focusing on the "Jobs to be Done" (JTBD) theory. The book argues that businesses should focus on understanding the customer's desired progress in life, rather than just their demographics or stated needs.