The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott

✅ Premium Off-White Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ 561 Pages

✅ Summary -

The New Rules of Marketing and PR by David Meerman Scott provides a comprehensive guide on modern marketing strategies that leverage digital tools to connect directly with consumers. The book explores the power of content marketing, social media, podcasting, AI, live video, and newsjacking to build brand awareness and engagement. It emphasizes shifting away from traditional advertising and PR methods, instead focusing on creating valuable, shareable content that attracts and retains customers in real time. The latest edition includes updated insights on emerging trends and technologies in the ever-evolving digital marketing landscape.