Retail Marketing and Branding: A Definitive Guide to Maximizing ROI Book by Dennis Spillecke and Jesko Perrey

✅ Premium off-white Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Dimensions - 5.5 x 8.26 inches

✅ Language - ‎English

✅ Pages Amount 381

✅ Summary :

The book is a practical guide for retail professionals that focuses on improving marketing performance and connecting marketing investments with business objectives. It consolidates the knowledge of over 30 practitioners in the field, with a hands-on approach and numerous case examples.