Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam, Georg Tacke

✅ Premium Off-White Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ Pages Amount 318

✅ Summary -

The book argues that a high failure rate for new products (around 72% miss their financial targets) is a result of companies obsessing over innovation and design without first understanding what customers truly value and are willing to pay for. The authors, drawing on their extensive experience as consultants at Simon-Kucher & Partners, present a practical, nine-step approach to ensure innovations succeed financially.