Behavioral Insights Book by Elspeth Kirkman and Michael Hallsworth

✅ Premium Off-White Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ Pages Amount 161

✅ Summary -

Behavioral Insights explains how changing the way choices are presented can drastically alter human actions. The authors shift the focus from theoretical, perfectly rational humans to real-world psychology. They argue that understanding these natural cognitive habits allows policymakers and businesses to design vastly more effective systems.