Aaker on Branding: 20 Principles That Drive Success Book by David Aaker

✅ Premium off-white Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Dimensions - 5.5 x 8.26 inches

✅ Language - ‎English

✅ Pages Amount 254

✅ Summary :

"Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families.