80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Book by Perry Marshall

✅ premium off-white cream pages

✅ Stitched binding

✅ Matte cover

✅ local premium copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ Page amount 272

✅ Summary:

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall is a business and marketing guide that applies the 80/20 principle (the Pareto Principle) to optimize sales and productivity. Marshall explains how 80% of results come from 20% of efforts, and he teaches readers how to identify and focus on the most profitable activities that yield the greatest impact.

The book covers strategies for targeting high-value customers, maximizing sales efficiency, and reducing time spent on less productive tasks. Marshall also shares practical tools, such as 80/20 calculators and templates, to help entrepreneurs, marketers, and sales professionals streamline their work and increase profits. By leveraging the 80/20 rule, readers can enhance their sales and marketing outcomes while working smarter, not harder.