{"product_id":"hey-whipple-squeeze-this-the-classic-guide-to-creating-great-ads-by-luke-sullivan-edward-boches","title":"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan, Edward Boches","description":"\u003cp\u003e✅ Premium Off-White Cream Pages\u003c\/p\u003e\n\u003cp\u003e✅ Stitched Binding\u003c\/p\u003e\n\u003cp\u003e✅ Matte Cover\u003c\/p\u003e\n\u003cp\u003e✅ Local Premium Copy\u003c\/p\u003e\n\u003cp\u003e✅ Language - English\u003c\/p\u003e\n\u003cp\u003e✅ Dimensions - 5.5 x 8.26 inches\u003c\/p\u003e\n\u003cp\u003e✅ Pages Amount 590\u003c\/p\u003e\n\u003cp\u003e✅ Summary -\u003c\/p\u003e\n\u003cp\u003eHey, Whipple, Squeeze This by Luke Sullivan and Edward Boches is a foundational guide for advertising professionals, offering a blend of historical context, creative techniques, and career advice. The title refers to a famous 1960s-70s Charmin commercial featuring a grocer named Mr. Whipple; though Sullivan found the ad irritating, he uses it to explore the tension between repetitive, annoying ads that sell and creative ads that build brands. \u003cbr\u003e\u003c\/p\u003e","brand":"Book Lovers Only BD","offers":[{"title":"Paperback","offer_id":47787238981763,"sku":null,"price":489.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":47787239014531,"sku":null,"price":573.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/8060\/4035\/files\/Hey_Whipple_SqueezeThisTheClassicGuidetoCreatingGreatAdsbyLukeSullivan_EdwardBoches1.jpg?v=1785863248","url":"https:\/\/bookloversonlybd.shop\/products\/hey-whipple-squeeze-this-the-classic-guide-to-creating-great-ads-by-luke-sullivan-edward-boches","provider":"Book Lovers Only BD","version":"1.0","type":"link"}